Before MORCon 2011, the most awaited event for internet marketers, bloggers and also practitioners, it took me about two weeks waiting for it to happen and also made me blog about MORCon 2011. I see to it that I will not miss it because I wasn’t even expecting that a jam packed event like this will exist. To be honest, I am not pro in the Internet Marketing career that I am taking now but because of this event, it made me realize that I am capable to reach the success that every successful Internet Marketers today achieved. October 29, 2011 was the date where the event will come about. This conference was organized by Online Filipino Workers particularly people from SEO Organization Philippines. Even though I went their solo, I still built relationships with other members and the most important thing is the experience of learning, acquiring and implement the best information that you can take notice of from the experts in just a day.
By the way, this article is intended for friends and other online groups (Forum, Facebook) who weren’t able to attend MORCon 2011.
To start with the unforgettable learning experience held yesterday, Ms. Sheila Dela Pena made the introduction.
Website Analysis & SEO Best Practices
by Sheila Dela Pena – Directwithhotels.com – Online Marketing Junior Manager
Sheila Dela Pena’s presentation begins with a video explaining How Search Works when using Google. She also explains the importance of sites being ranked #1 on Google Search Engine. In addition to her report, she also discussed the topic about website auditing and types of it. If you are a beginner to medium level of SEO, Search Engine Friendliness is one of the most vital possessions that you need to consider applying on your website. In my opinion, setting Ms. Sheila’s presentation as an introduction excites me more to tweak and upgrade my personal site and I am glad she’s part of this group.
How To Build an Authority Site
by Ed Pudol – Lexorsoft.net – CEO
Mr. Ed Pudol’s presentation is about How to Build an Authority Site. His topic is one of the most important topics that I am eager to learn because it needs time and proper knowledge to build one. There is a misconception that only big sites can become an Authority Site but even small brands can also make their name be authoritative in a way they attract users and customers. Despite the fact that I don’t really get the way he explains his topic, I still get hooked with the way he talks because he kind of throw some jokes. Just to add, he is now elected as the new President of SEO Org Ph group.
From Local SEO To International SEO Strategies
by Benj Arriola – InternetMarketingInc.com -2007 SEO World Champion
The most popular SEO Guy here in the Philippines is also present in the said event. You heard it right, Benj Arriola is here. He explains how Local search has show us not only is it very targeted, it has been increasing in popularity/usage and has a high amount of conversion. His topic is very informative indeed and most of his idea is where I am not familiar of. All in all, I was just star strucked when I saw him speaking in front of us.
Viral Marketing Strategies and Content Generation
by Jason Acidre – KaisertheSage.com – Marketing Consultant of Doubledot Media
Before the event started, Jason was the first person I saw when entering the building and he approached me as if we were friends for a long time which is a very good act of him. To be honest, Jason is one of the best SEO guy in the Philippines that is very popular with the way he delivers his writings. Now let’s go discuss his presentation. He discussed How to do Viral Marketing Strategies and Content Generation, which I can say is majority of Internet Marketers are interested about. Building your site to be viral is very tough. It is not part of a spammy strategy but it needs a natural way of building relationship with your readers and followers. To Jason, my thumbs up to you my Bro!
Surprise Juicy Internet Marketing Topics
by Myles Vives – WebsiteTrafficAttraction.com – COO
I never that this guy is an Internet Marketing guy because of his buff body, he really looks like a MMA Fighter which he absolutely is. Myles Vives shared tips on How to make your videos be viral on video sites such as Youtube, Vimeo, etc. If you market your sites more with Youtube then I guess Myles is the right guy to consult. He shared us proven guidelines to do it, well I think most of experts like him don’t entirely reveals their secrets but his exposed thoughts are exceptional.
Social Media Ninja Tactics
by Ester Del Fierro – Directwithhotels.com – Online Marketing Manager
Ms. Ester Del Fierro’s mainly focuses her report on Social Media Tactics. Social Media sites now a days like Facebook, Twitter, Google + are the most used sites because of their popularity and usability. She included in her the Do’s and Don’ts when doing Social Media Marketing such as spamming and the Do’s are interacting with your customers and target customers.
How To Bulletproof Your Content and Survive Any Algorithmic Change
by Kim Tyrone Agapito, KimOfTheWorld.com and ArticleScholar.com
I usually see Kim Tyrone Agapito in the Online Filipino Worker on Facebook and he frequently replies to my questions asked there. I see him as a good writer and speaker because of his experience with journalism and doing stuffs related to his forte. Mr. Kim Tyrone Agapito’s presentation is about How to bulletproof your Content and Survive Any Algorithmic Change. His report is in a way tough because you can’t predict what is on Google’s mind as of now. Google might update his algorithmic again, for example he traced again some things to improve to deliver searchers the details and information’s that they want to gather. Kim Tyrone also noted an example of sites that were penalized by Google after updating. These sites were penalized because of having irregular usage coming from spammers and they don’t moderate them that’s why they are punished.
Pay Per Click (PPC) Strategies
by Juanito Jacela – CellConversion.com – PPC Strategist
If you are planning to learn PPC Marketing and Strategies, Mr. Juanito Jacela is the go to guy. I am not a user of it and 0% knowledgeable of this application.
Just for additional info: Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements are shown on web sites with related content that have agreed to show ads.
*Source: Wikipedia.org
SEO Mistakes To Avoid
by Mark Acsay – SEO Consultant
The last speaker of the night is the Matt Cutts of the Philippines, Yeah I am serious, he really looks like Matt Cutts and he is no other than Mr. Mark Acsay. I have already heard this quote from other SEO friends and Mr. Acsay also said it last night, “If you don’t experiment you’re not an SEO”. Totally right, SEO is an innovation you will never know what will happen next. From what I have remembered, his contribution on the event was sharing his knowledge about the Dark and Light (Black and White Hat) of SEO. We Internet Marketers already know that doing black hat is againt Google’s policy but if you don’t try it yourself you can provide your own result. On the other hand, White strategy is a sole act but it has its own weaknesses by delivering results bit slower (in my own words) but I am not saying that it isn’t valuable.
As the title says, MORCon 2011 event rocked our world and made as persevere more and challenged us to never go with the flow, look for your own strategies and build your own path towards success. I am wishing that MORCon will be organizing again a 2012 version of it. It is a sure success and I am happy that I am part of this story. We all are looking forward for more. Hope to see you all guys soon. Till next time. Adios!



























Thanks for the kind words! See you guys in the forum and let’s have some more.
MarkSEO @ Webby Thoughts recently posted..MORCON 2011 Launched
My pleasure to share the word. Hope to see you in the future events.
Great post! I wasn’t just able to talk with you and the rest of the peeps, the speakers are overwhelmingly good! =)
JoMi recently posted..MY MORCON 2011 EXPERIENCE AND PHOTOS
Thanks for reading my post. Yeah, I saw you at the event but I wasn’t able to interact with most of the members, sorry about that bro but I will make sure next time we meet I’ll greet you and have a conversation. Cheers!
Great review of the event man!
See you sa next event!!! at sama ka na sa inuman, para bonding bonding at sharing din ng knowledge
Will do Bro! Di lang talaga pasok sa sched un inuman nun event.

Renan recently posted..Cabal 2 Is Almost Here – Korean CBT Date Announced
Great post how I wish I am also present in that event. Sayang talaga anyway. Hope to be present in any event while having vacation in Philippines
Dexter | Techathand.net recently posted..SEO Organization Philippines Presents MORCON 2011
For sure there’s more events to come from SEO Org PH. Thanks for reading!
Great wrapped up of the event. Anyway, where do you think can we find their presentations? Hindi kasi ako nakapunta nung event.
Thanks for reading. Sorry to say but I don’t have a compilation of their presentation. I think some of the speakers haven’t shared yet a copy of their file.

Renan recently posted..Smart Telecommunications to offer iPhone 4s Soon!
Jomi was convincing me to join this wonderful event, I wasn’t available that time though.
was there! but i missed the first 2..so looking around to check what went on before i arrived =D
info overload, ano?!
I’m looking forward for another conference this year.
Reading this post reminds me of my brother! I will forward this write-up to him.